I had coffee with a friend and colleague this morning, and he said something to me that I’ve been thinking about all day:
I’d love it if you’d send me a quick note or text a couple of times each month. It’s so easy to fall out of touch with people as busy as we are, and I want to refer as much work to you as possible. So, I want you to stay top of mind. Is that OK?
I thought that was an interesting request. I certainly have no problem staying in touch because I respect him and I value his presence in my firm’s orbit and as a friend. But, how many times have I wondered how a friend was doing, or how a colleague’s business was performing, and if I didn’t sit down right then to send a quick note, nothing happened until I ran into him or her three months later? I think it happens all the time, more often than we’d like to admit, and it’s not at all personal. We are all just busy.
One of the biggest foes we have as entrepreneurs is that feeling of isolation. I joke in the office that sometimes we all look like computer coders, with our heads down and blinders on, just doing work from the time we get in until we leave, where no personal contact is made.
I strongly feel that isolation is one of the biggest killers of small businesses. Why do I think that?
That’s why we don’t price anything in our office by the hour. We want to see your face. 90% of communication is body language, tone, inflection, and posture, so we encourage face-to-face time, even if it’s through a video call. Email is notorious for being forgotten or brushed aside for later, and more often than not, the tone of the email is completely misread or misunderstood. If I can see you, then I can learn more, and hopefully help you in a more complete way.
With what are you struggling now that we can assist in solving? Reach out and let us know.
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