Here’s a quick math problem:
You work 2,000 hours per year for $100 per hour. Quick, how much will you make? Easy, peasy…$200,000. I win, right?
Maybe not. Let’s take it further. What if I told you that the only way to make more money is to work more hours? You’d probably say, and I’m paraphrasing here, “Well, that sucks.”
The hourly rate is the most ineffective way to measure your value to a client, a close third to reading palms and throwing bones. It’s outdated, it’s a pitiful measure of what you’re worth, and it needs to go. In a knowledge economy, you should not be selling time. You should be selling solutions.
So, you ask, what else is there? How are you supposed to charge for your work? I want to introduce a new concept, a price based on value.
I’ve attempted to boil down a very complicated process into a few paragraphs, but it’s taken me 13 years of trying and I still don’t get it right every time. We would be thrilled to sit down with you and discuss how a new pricing practice could help your business. It changed my world, and it’s not even a perfect system! Think of how nice it would be to NOT have your revenue tied to the number of hours you work. Think of NOT having your worth tied to a ticking clock.
Think about that, and let me know if we can help you try something different.
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